Launches Flatline
You get the burst. It never compounds.
BRAND → REVENUE
One sentence.
That's all it takes.
To make buyers lean in, ads convert, and VCs call back. It's all positioning.
Most founders never find theirs. I found Caliray's and took it from a blank
page to Sephora and a Series A. Now I write them for founders like you.
To make buyers lean in, ads convert, and VCs call back. It's all positioning. Most founders never find theirs. I found Caliray's
and took it from a blank page to Sephora and a Series A.
Now I write them for founders like you.
To make buyers lean in, ads convert, and VCs call back. It's all positioning. Most founders never find theirs. I found Caliray's and took it from a blank page to Sephora and a Series A.
Now I write them for founders like you.
Marie Claire Changemaker, Beauty
The Brand Whisperer
0MONTHS
Sephora + Series A Caliray, Co-Founder
Sephora + Series A
Caliray, Co-Founder
WORK BUILT ACROSS
What's in the way?
Not the product. It rarely is.
Even the best founder-led brands hit the same walls:
Conversion Lags
Brand looks right. Numbers tell another story.
Misaligned Teams
Everyone is executing. Nobody owns the picture.
Messaging Drifts
What landed last year isn't working anymore.
Retention Leaks
Customers arrive. Fewer come back.
Stalled Growth
Past-early stage. The next level isn't clicking.
Where to start?
Not with more creative.
Start where the breakdowns actually live: in the alignment.
Between the positioning and the product.
The messaging and the customer.
The strategy and the team executing it.
Most brand breakdowns look creative on the surface. They're not. They're alignment problems. Between the positioning and the product.The messaging and the customer. The strategy and the team executing it.
Not with more creative.
Start where the breakdowns actually live: in the alignment. Between the positioning and the product. The messaging and the customer. The strategy and the team executing it.
>0%
of DTC-brands fail by year five.
(Source: Forbes)
Strategy + Creative
15 years in the field. One clear finding:
Strategy without creative is a plan nobody feels. Creative without strategy is decoration.
Most founders hire for one.
The best ones find both.
Strategy without creative is a plan nobody feels. Creative without strategy is decoration.
Most founders hire for one.
The best ones find both.
Ngoc Ta
SVP Operations, Saie Beauty
"Jenna turns brand thinking into business results. Her work is more than just creative or marketing or strategy. It's all of them together from a higher POV. Any founder looking to build a brand customers want should work with her without hesitation."
Ngoc Ta
SVP Operations, Saie Beauty
"Jenna turns brand thinking into business results. Any founder looking to build a brand customers want should work with her without hesitation."
Judgment
is the variable.
Judgment
is the variable.
The ability to see: the sentences that change a Sephora buyer's mind, the past decision costing the brand now, the moves that stall growth.
It's not instinct. It's pattern recognition.
The ability to see: the sentences that change a Sephora buyer's mind, the past decision costing the brand now, the moves that stall growth.
It's not instinct.
It's pattern recognition.
15 years in the field.
One consistent finding:
Strategy without creative
is a plan nobody feels. Creative without strategy
is decoration.
Most founders hire for one. The best ones find both.
The unlock is usually hiding in plain sight.
The unlock is usually hiding in plain sight.
Ways to work together
The
Diagnostic
Something's off and you can't name it. I diagnose your brand before we meet, then walk you through exactly what to do about it. You leave with the answer in writing.
Your Data, Analyzed
One Live Session
Answer in Writing
The
Diagnostic
Something's off and you can't name it. I diagnose your brand before we meet, then walk you through exactly what to do about it. You leave with the answer in writing.
Your Data, Analyzed
One Live Session
Answer in Writing
The
Diagnostic
Something's off and you can't name it. I diagnose your brand before we meet, then walk you through exactly what to do about it. You leave with the answer in writing.
Your Data, Analyzed
One Live Session
Answer in Writing
The
Solve
Your sharpest problem, fixed in 30 days. Conversion, positioning, or creative. We scope it together and I execute the fix. You get results, not a deck of recommendations.
Custom Scope
Fixed in 30 Days
Done, Not Advised
The
Solve
Your sharpest problem, fixed in 30 days. Conversion, positioning, or creative. We scope it together and I execute the fix. You get results, not a deck of recommendations.
Custom Scope
Fixed in 30 Days
Done, Not Advised
The
Solve
Your sharpest problem, fixed in 30 days. Conversion, positioning, or creative. We scope it together and I execute the fix. You get results, not a deck of recommendations.
Custom Scope
Custom Scope
Done, Not Advised
The
Partner
Your fractional Chief Brand Officer. I take the big decisions off your plate alone: positioning, creative, launches, the calls that make or break the year. Knowing which moves matter & why.
Ongoing
Fractional CBO
No Full-Time Hire
The
Partner
Your fractional Chief Brand Officer. I take the big decisions off your plate alone: positioning, creative, launches, the calls that make or break the year. Knowing which moves matter & why.
Ongoing
Fractional CBO
No Full-Time Hire
The
Partner
Your fractional Chief Brand Officer. I take the big decisions off your plate alone: positioning, creative, launches, the calls that make or break the year. Knowing which moves matter & why.
Ongoing
Fractional CBO
No Full-Time Hire
The
Conception
The brand you build once and scale forever. Positioning to packaging to shelf: the decisions you only get to make once, made right. For new brands and rebrands.
Full Brand Build
Brand Book
Logo & Packaging
The
Conception
The brand you build once and scale forever. Positioning to packaging to shelf: the decisions you only get to make once, made right. For new brands and rebrands.
Full Brand Build
Brand Book
Logo & Packaging
The
Conception
The brand you build once and scale forever. Positioning to packaging to shelf: the decisions you only get to make once, made right. For new brands and rebrands.
Full Brand Build
Brand Book
Logo & Packaging
"Jenna knows exactly what she wants, yet welcomes every idea that makes the work stronger. Her energy makes demanding days feel enjoyable, and everyone does their best work because of it. It's a privilege to be on a team she leads."
Amy Metzger
Executive Creative Director, IW Studio
"Jenna turns brand thinking into business results. Her work is more than just creative or marketing or strategy. It's all of them together from a higher POV. Any founder looking to build a brand customers want should work with her without hesitation."
Ngoc Ta
SVP of Operations, Saie Beauty
"Jenna is wildly creative, collaborative, and somehow makes every production feel fun while keeping everything organized and moving forward. I'd jump at the chance to work with her again."
Amanda Rodriguez
Sr. Manager of Artistry & Education, Saie Beauty
“Jenna has a rare ability to see both the big picture and the small details that give a brand depth. Collaborating with her felt effortless: her vision was clear, and she knew how to harness it to steer the creative process with confidence and purpose.”
Neal Handloser
Campaign Photographer (Neutrogena, Ford, North Face)
"I always knew a day on set with Jenna would be organized, productive, and super fun. Great attention to detail, real openness, and great instinct. That's her."
Kelly Niemann
Hair & Makeup Artist (O'Neill, Free People, Salt Optics)
"Jenna knows exactly what she wants, yet welcomes every idea that makes the work stronger. Her energy makes demanding days feel enjoyable, and everyone does their best work because of it. It's a privilege to be on a team she leads."
Amy Metzger
Executive Creative Director, IW Studio
"Jenna turns brand thinking into business results. Her work is more than just creative or marketing or strategy. It's all of them together from a higher POV. Any founder looking to build a brand customers want should work with her without hesitation."
Ngoc Ta
SVP of Operations, Saie Beauty
"Jenna is wildly creative, collaborative, and somehow makes every production feel fun while keeping everything organized and moving forward. I'd jump at the chance to work with her again."
Amanda Rodriguez
Sr. Manager of Artistry & Education, Saie Beauty
“Jenna has a rare ability to see both the big picture and the small details that give a brand depth. Collaborating with her felt effortless: her vision was clear, and she knew how to harness it to steer the creative process with confidence and purpose.”
Neal Handloser
Campaign Photographer (Neutrogena, Ford, North Face)
"I always knew a day on set with Jenna would be organized, productive, and super fun. Great attention to detail, real openness, and great instinct. That's her."
Kelly Niemann
Hair & Makeup Artist (O'Neill, Free People, Salt Optics)
